故事开始于1972年的泽西市，史上第一家街头服装店的 Trash and Vaudeville的诞生地；接着讲到了被认为对现代“街头服饰”有决定性影响的朋克的起源。从诞生于英国足球文化的便装运动讲到加州的滑冰者场景，从米兰那些摆造型的高手讲到夏威夷的冲浪者，作者阐述了街头服饰是如何渗透到那些看起来截然不同的群体中的。

本书讲述了亚文化时尚潮流转变为数十亿美元产值的全球性行业的辉煌历史。隐藏在街头服饰背后的意图从未改变过：强烈的身份感和归属感。

本书包含500多张照片和插图、独家访问、行业先锋的简介、大品牌的特别介绍、重要城市的简介，完整讲述了时尚发展最快、影响最大的潮流的发展历史。

This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all.

The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon.

Whether focusing on major brands such as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion’s fastest-growing and most influential movement.

Table of Contents

Foreword • Introduction • A Definition of Streetwear • Wardrobe Essentials • Year Dot • Punk • Preppy • Dresser/Casual • Hip-Hop • Club/Rave • Paniani • The Places • Stussy • Skate/Surfwear • Internet Era • The Future