近一个世纪以来，阿迪达斯品牌一直为体育明星和流行文化偶像，以及普通的男女老幼提供服装。阿迪达斯最初是一家送了双运动鞋给Jesse Owens在奥运会上穿的德国鞋店，现在，已经发展成为一个价值数十亿美元的生活方式品牌。这段演变故事与历史、企业趋势和体育作为世界经济的主要参与者的崛起交织在一起，在这次对阿迪达斯品牌的深入研究中得到了介绍。从家族内的勾心斗角和纳粹独裁统治到全球化和品牌化的重要性，本书的读者将了解阿迪达斯品牌背后的故事。

For nearly a century the Adidas brand has been outfitting sports stars and pop culture icons as well as everyday men, women, and children. What started as a German shoe store that gifted Jesse Owens the sneakers he wore in the Olympics has grown into a multibillion-dollar lifestyle brand. The story of that evolution, which is entwined with history, corporate trends, and the emergence of sports as a major player in the world economy, is revealed in this in-depth look of the Adidas brand. From familial infighting and the Third Reich to globalization and the importance of branding, readers of this book will learn the story behind the Adidas brand.