近年掀起的漢字設計熱潮，有關漢字設計的重要活動遍地開花，中央美術學院、Just Font、3type、文字塾等紛紛開辦漢字設計的課程，各式各樣的展覽、講座、研討會、比賽，無論線上線下都受到年輕設計師的熱捧。以漢字作為視覺元素應用於品牌形象、標誌、書籍、海報，進行創新性設計已成為近年來全球設計趨勢，又因漢字獨特的文化性，要求設計師對漢字的歷史有更深的認識。
本書打破文化藝術與設計的邊界，將漢字的歷史文化知識與漢字設計融合：引導設計師快速瞭解漢字的起源與發展；完整梳理了漢字不同時期的造型特點與創作法則；
視覺化展示132個漢字字形與筆劃造型的演化，是解構與理解漢字的不二指南；
精選60多個當代知名設計師不同領域的字體設計作品作深度解析。讓每位元設計師在視覺上實現漢字內涵表達的**化！
Recent years have witnessed a Chinese character design boom, with influential activities popping up one after another across Asia. Institutions such as The Central Academy of Fine Arts, Just Fonts, 3type, Mojijuku have launched courses for Chinese character design. Meanwhile, various exhibitions, lectures, seminars, and competitions, online or offline, are popular with young designers. The innovative use of Chinese characters as main visual elements in design, such as brand identity, logos, books, and posters, enjoys growing trend globally. On the other hand, the cultural uniqueness of Chinese characters demands a sound understanding of its history from designers.
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This book breaks theboundary between culture, art, and design by means of integrating thehistorical and cultural knowledge of Chinese characters with graphic designs.It offers a concise introduction of the invention and development of Chinesecharacters; teases out the glyphic characteristics and rulesfor creating different calligraphic styles; visualizes the glyphic evolution of132 commonly used characters; and analyzes a selection of over 60 outstanding type designs of renowned designers. It will enable designers to maximizethe expression value of Chinese characters in visuals!
1. 漢字起源與發展详细梳理
2. 漢字不同時期的造型特點與創作法則
3. 圖解132個漢字字形與筆劃造型演化
4. 60個不同設計領域字體設計作品展示解析
1. introducing the origin anddevelopment of Chinese characters
2. teasing out the glyphiccharacteristics and rules for creating Chinese characters in different historicalperiods
3. demonstrating the glyphicevolution of 132 frequently used Chinese characters
4. showcasing 60 creative typedesigns for various fields
