《维珍设计》是一本赞扬维珍50年的大胆创新和创造力的官方出版物，介绍了使维珍成为一个深受喜爱和广受全球尊敬的品牌的那些故事，人物和作品。这本书不仅仅是一次回顾，它还体现了使Virgin品牌如此独特的价值观的核心，传达了这些价值观如何在当今的人们中引起共鸣，并在未来将一如既往。

基于深入的研究和对过去和现在在维珍公司发挥过作用的所有关键人物的访谈，《维珍设计》分为十章——每章均附有详尽的案例研究——这些案例说明了努力工作和绝妙的主意如何在全世界引起共鸣。从最初创立的维珍唱片店到其与维珍银河公司在太空旅游领域的大胆未来，这本书跨越了整整50年的时间。

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today – and will continue to do so in the future.

Based on in-

depth research and interviews with all the key people who have played a part in Virgin’s companies past and present, Virgin by Design is organized into ten chapters – each with fully illustrated case studies – that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin’s beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin’s broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and ‘how it was done’ insights that will make it a must-have publication.