香奈儿（Chanel）和让•保罗•古德（Jean-Paul Goude）首次公开了那些未公开过的素描，拼贴画和草图，这些作品激发了古德（Goude）为香奈儿（香奈儿）世界闻名的香水所设计的著名广告活动，从“Egoiste”和“Coco”到“Chanel No. 5”以及最近推出的 “Chance”。

受到可可•香奈儿（Coco Chanel）巴黎公寓中一个小金鸟笼的启发，古德（Goude）将年轻的凡妮莎•帕拉迪斯（Vanessa Paradis）塑造成一只香奈儿（Chanel）“小金丝雀”，以飞人身蹲在高空秋千上摆动，推广香奈儿（Chanel）的“可可”香水。接着，他让Estella Warren成为Chanel No.5广告活动的代言人，并呼吁在里约热内卢建造Riviera Palace的完整正面，以制作第一部“Egoïste”电影，然后再拍摄Karl Lagerfeld，Lily-Rose façade和可可•香奈儿本人的幽灵。

For the first time, Chanel and Jean-

Paul Goude reveal the unseen drawings, collages and sketches that have inspired Goude’s iconic advertising campaigns for Chanel’s world famous fragrances, from ‘Egoiste’ and ‘Coco’ to ‘Chanel No. 5’ and the recently launched ‘Chance’.

Inspired by a small gold birdcage in Coco Chanel’s Paris apartment, Goude famously cast a young Vanessa Paradis as a Chanel ‘Tweety Pie’ bird, swinging on a trapeze to promote Chanel’s ‘Coco’ perfume. He went on to make Estella Warren the face of his Chanel No.5 campaign, and called for the entire façade of a Riviera Palace to be built in Rio de Janeiro for the first ‘Egoïste’ film, before capturing Karl Lagerfeld, Lily-Rose Depp and the ghost of Coco Chanel herself.

A must-

have for Chanel lovers, the book also allows creatives and advertising enthusiasts to discover the imagination and creative process at work behind these unforgettable images.