经过大范围更新的《品牌互动》是一本面向专业的和刚刚起步的数字化设计师的实用手册。它将引导读者全面了解数字化品牌设计过程的五个关键阶段：发现特定年龄段的人群；确定一项行动计划；设计界面；提供优质产品；将设计分发到市场。

本书将大量的设计理论和图表结合在一起，建立了一个适用于任何项目的牢固框架——包含每个阶段的品牌策略，同时为留出创意空间保持了灵活性。书中介绍了许多案例研究和来自Google，Amazon和Lego等品牌的真实示例。

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

Packed with case studies, and real-

world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project―incorporating brand strategy at every stage while remaining flexible to leave room for creativity.