跨学科和跨文化的经验，加上复杂的知识和技能，是设计出在全球范围内合适的、差异化的设计方案的必要条件。Ruedi Baur和他的研究团队对不同文化的视觉图形进行调查和分析，并确定其特定的描绘原则。在研究开始之前，他们对中文和拉丁文以及阿拉伯文和拉丁文文字共存的情况进行了全面的案例研究。这项研究的高潮是对不同书写系统共存的条件进行探讨，以加强跨文化视觉交流。所有文化背景下的设计师都关注这一主题，他们的目标是促进全球理解，同时保留语言和书写系统的多样性。

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyze visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.