Food Documentary Magazine

Magazine F ****4 BEER (EN)

Category

Magazine > Culture / Lifestyle

Publisher Baemin, Magazine B | 170 X 240mm, 156 pages

■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time. 

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

Beer is brewed from barley, hops, and water, and it is considered the most popular alcoholic beverage in human history. Roughly separated into lagers and ales depending on fermentation, lagers account for nearly 80 percent of all beer sold in the global market by big-name brands. The aughts saw a boom in craft beer comparable to the third wave of coffee. Primarily served by small breweries and always pushing the envelope for better quality, craft beer has made beer personal again. The emphasis on creating unique flavors also gave birth to new visions, like microbrews and gypsy brewing, through which craft beer evolves relentlessly in brewing methods or production practices, all the while adapting to new culinary trends with non-alcoholic beers or beer pairings at fine dining restaurants.

■ Contents

2 Intro 

8 Letter from F 

12 Message in a Bottle

Bold slogans that tell a story about the brand

14 Brewpubs

Metropolitan brewpubs, a symbol of subculture amid fierce competition that shapes the craft beer scene

26 Insight

Scope and definition of craft beer

30 New Wave, New Brewery

Breweries that demonstrate the trends of contemporary craft beers, from spontaneous fermentation to an eco-friendly practice that uses bread scraps

60 Academic Manual

The history, tradition, and style of beers that have evolved thanks to popular characteristics

76 F Lab

Homebrewing with two commercially available kits

80 Harvesting Hops

Hukins Hops, a hop farm that has continued for five generations in Kent, England

86 Varieties

Star hops that are pivotal ingredients in craft beer

88 Interview

88 Florent Ladeyn

Florent Ladeyn, owner-chef at Auberge du Vert Mont, presents contemporary takes on Flemish culinary culture paired with a proprietary craft beer

96 On the Table

Fine dining beer pairings that have shifted the beer paradigm

106 Beer Lovers

Praise for beer by four beer aficionados

114 F Cut

Brewing philosophies and styles as reflected in beer packaging

122 Interview

122 Brian Strumke

Brian Strumke, head of Stillwater, talks about the future of the craft beer scene

128 Retail

Bottle shops stocked with new, hippy beers

140 Into the Market

A selection of beers listed according to style

144 References

Books and videos presented by acclaimed beer experts

148 Outro

153 Dictionary

154 Index

4 – Images of Beer at Pubs

14 - Brewpubs

26 - Insight

30 - New Wave, New Brewery

62 – Academic Manual

76 – F Lab

88 – Interview / Florent Ladeyn

98 - On the Table

126 – Interview / Brian Strumke

152 – Image of Beer at Pub