香奈儿5号香水可以说是世界上最**的香水，最令人难忘的是玛丽莲·梦露（Marilyn Monroe）的代言，这款香水持续吸引着全世界数百万粉丝。它由可可·香奈儿（Coco Chanel）于1921年创造，是最早使用合成物的香水之一。与她开创的先锋时尚一样，香奈儿希望给现代女性“一种截然不同于以往的香水，一种气味香浓，令人难忘的香水”，以独特的简约水晶瓶呈现，成为其自身的一个标志（几十年后安迪·沃霍尔为其创作了一系列广告）。

《香奈儿5号》分两册（一册是关于1921年至1945年香奈儿5号的早期，另一册是关于香奈儿5号真正走向世界的时期，从战后至今），探讨了这款香水的包装、成分、制造、营销的演变，以前所未有的方式接触到香奈儿的档案和今天负责创造这款香水的人。

世界领先的创意人士都为香水的广告活动提供了他们的才华，这些广告活动在书中占据了重要的位置，从理查德·阿维顿（Richard Avedon）、赫尔穆特·牛顿（Helmut Newton）等摄影师，到包括雷德利·斯科特（Ridley Scott）、巴兹·鲁尔曼（Baz Luhrmann）在内的电影导演，以及历代代言人苏西·帕克（Suzy Parker）、凯瑟琳·德纳芙（Catherine Deneuve）、妮可·基德曼（Nicole Kidman）、吉赛尔·邦辰（Gisele Bündchen）、丽丽罗斯·德普（Lily-Rose Depp），当然还有时尚缪斯可可·香奈儿本人。

Arguably the most famous perfume in the world – most memorably endorsed by Marilyn Monroe –

Chanel No 5 continues to fascinate and claims millions of devotees around the world. Created in 1921 by Coco Chanel, the perfume was one of the first to use synthetics. To complement her pioneering fashion, Chanel wanted to give the modern woman ‘a perfume, but an artificial perfume...not rose or lily of the valley...a perfume that is compound’, presented in a distinctively pared-

back glass bottle that would become an icon in its own right (inspiring a series of works by Andy Warhol decades later).

Presented in two volumes (one on the early years of Chanel No 5 from 1921 to 1945, the other on the period in which Chanel No. 5 went truly global, from the postwar years to today), Chanel No 5 explores the evolution of the perfume’s packaging, composition, manufacture and marketing, with unprecedented access to the Chanel archives and those tasked with creating the fragrance today.

The world’s leading creatives have lent their talents to the perfume’s advertising campaigns, which are given pride of place in the book, from photographers such as Richard Avedon and Helmut Newton, to film directors including Ridley Scott and Baz Luhrmann, and stylish muses – Coco Chanel herself, of course, as well as Suzy Parker, Catherine Deneuve, Nicole Kidman, Gisele Bündchen and Lily-Rose Depp.