Category

Magazine > Culture / Lifestyle

Publisher Baemin, Magazine B | 170 X 240mm, 160 pages

Price KRW 18,000 | ISBN : 979-11-6036-146-9 03070

Date of Publication February 10, 2022 | Editing and Marketing Magazine B

■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces

one particular ingredient that has had a significant impact on people’s table. Baemin

has become a critical mover and shaker in South Korean contemporary food culture, and B

provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F

, which is hoped to become a record of essential ingredients and food culture of our time.

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin

Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like BaeminRiders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B

is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries. Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.

■ Contents

2 Intro

8 Letter from F

12 Behind the Scenes

Key players in the coffee industry and their roles

14 Nordic Coffee Scene

The present and future of Nordic specialty coffees

40 Academic Manual

Everything about coffee, from history to culture and from class to trends

58 Coffee Encyclopedia

Coffee guide that covers coffee bean types and roasting practices

62 Interview

62 Tim Wendelboe

Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene

68 Geoff Watts

Vice president of Intelligentsia Coffee and credited with introducing direct trade

74 New Paradigm

Cafés committed to bringing the quintessence of coffee to life

90 F Cut

Sophisticated branding displayed in packaging

98 Coffee Table

Coffee to round out a perfect meal

110 Home Brewers

Four brewing enthusiasts who are forging their own coffee worlds

118 Interview

118 Masashi Goto

Founder of Typica, an innovative directtrade online platform for green coffee beans

122 Cafe Society

A list of up-and-coming cafés in major cities

136 Festival

Global coffee festivals, including the Café Show Seoul

142 Coffee Mates

Groundbreaking tools and equipment that shifted trends of the coffee market

146 Market

A wide variety of ready-to-drink coffee products

150 References

Books and video clips recommended by coffee experts

158 Dictionary

159 Index

10 – Contents

14 – Nordic Coffee Scene

34 - Nordic Coffee Scene / April

44 - History

62 – Interview / Tim Wendelboe

90 – F Cut

98 – Coffee Table

110 – Home Brewers

122 – Café Society

138 - Festival