The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Craft Beer Design, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples

of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.

体验精酿啤酒不仅是从味道上，还包括罐子上的设计。一幅炫目的插图，或极简的排版处理，甚至是一幅油画，不管是什么，精酿啤酒的品牌建设已经成为创意与商业结合的意外画布。在一个日益繁荣的饮料类别中，世界各地的小型啤酒厂正在通过充满活力的标签和五颜六色的罐子来定义他们的精神和身份。在《精酿啤酒设计》中，丹麦设计师和精酿啤酒专家彼得·蒙拉德（Peter Monrad）介绍了来自世界各地的杰出和奇怪的啤酒品牌设计案例。与设计师见面，并了解他们作品背后的思想过程，让大家领略平面设计和精酿啤酒交汇的精彩呈现。