VNGRD is a clothing brand created in Milan in 2005 as the natural creative expression of a group of designers and artists who lived at the heart of the city s underground for years. Thanks to the creative direction of Giorgio Di Salvo one of the two co-founders and a mixture of extreme graphic design and unprecedented product research for the time, VNGRD quickly gained cult status, racking up collaborations with brands like Stussy, SUPER, FUCT and Slam Jam. It came to be recognized by the likes of Kanye West, also sowing the seeds that gave rise to the Octopus Brand. Thanks to a naive, uneducated stance on clothing design and the firm refusal to obey any commercial habits in a world that was transitioning from a traditional model to the current ultra-connected landscape, VNGRD challenged everything and connected many of the people who would go on to become protagonists of the zeitgeist. This is a comprehensive archive of the brand’s graphic and design work, with never-before-seen pieces and behind the scenes looks. Featuring contributions from many of the friends and collaborators they have encountered during their journey, the original VNGRD team has produced a book that celebrates the history and heritage of the brand, demonstrating how its vanguardist attitude stood the test of time and predicted many of today s trends, inspiring the prime movers of the clothing world (and beyond).

VNGRD是一个2005年在米兰创建的服装品牌，是一群多年生活在这个城市地下中心的设计师和艺术家的自然创意表达。该品牌有两位创始人，其中一人是乔治·迪·萨尔沃（Giorgio Di Salvo），因为他的创意指导，以及极端的平面设计和当时少有的产品研究的结合，VNGRD迅速得到追捧，与Stussy、SUPER、FUCT和Slam Jam等品牌合作。后来还得到了坎耶·维斯特（Kanye West）等人的认可，播下了催生Octopus品牌的种子。由于在服装设计上保持初心，在一个从传统模式过渡到现在的超级连接的世界中，坚决拒绝服从任何商业习惯，VNGRD挑战了一切，并连接了许多后来成为时代潮流的主角的人。这是该品牌平面和设计工作的综合档案，包括从未见过的作品和幕后花絮。VNGRD原班人马在他们的旅程中遇到的许多朋友和合作者的贡献，制作了一本庆祝该品牌的历史和遗产的书，展示了它的先锋主义态度如何经受住了时间的考验，并预测了今天的许多趋势，激发了服装界的主要推动者（以及其他）。