The first book to consider the importance of commercial art and design for Ed Ruscha's work

Ed Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer products, such as Spam and SunMaid raisins. In this revelatory book, Jennifer Quick looks at Ruscha's work through the tools, techniques, and habits of mind of commercial art and design, showing how his training and early work as a commercial artist helped him become an incisive commentator on the presence and role of design in the modern world.

The book explores how Ruscha mobilized commercial design techniques of scale, paste-up layout, and perspective as he developed his singular artistic style. Beginning with his formative design education and focusing on the first decade of his career, Quick analyzes previously unseen works from the Ruscha archives alongside his celebrated paintings, prints, and books, demonstrating how Ruscha's engagement with commercial art has been foundational to his practice. Through this insightful lens, Quick affirms Ruscha as a powerful and witty observer of the vast network of imagery that permeates visual culture and offers new perspectives on Pop and conceptual art.

**本考虑商业艺术和设计对埃德·拉斯查（Ed Ruscha）作品的重要性的书

埃德·拉斯查（生于1937年）在洛杉矶艺术界崭露头角，他的绘画作品中融入了消费品，如斯帕姆午餐肉和阳光少女葡萄干。在这本具有启示意义的书中，珍妮弗·奎克（Jennifer Quick）通过商业艺术和设计的工具、技术和思维习惯来审视拉斯查的作品，展示了他作为商业艺术家的训练和早期工作如何帮助他成为一个关于设计在现代世界的存在和作用的精辟评论家。

本书探讨了拉斯查在发展其独特的艺术风格时是如何调动商业设计的比例、粘贴式布局和透视技术的。从他形成的设计教育开始，专注于他职业生涯的前十年，奎克分析了拉斯查档案中以前未见过的作品，以及他**的绘画、版画和书籍，展示了拉斯查与商业艺术的接触是如何成为他实践的基础。通过这个富有洞察力的镜头，奎克肯定了拉斯查是一个强大而机智的观察者，他观察到了渗透在视觉文化中的庞大的图像网络，并提供了关于波普和概念艺术的新视角。