The story and teachings of one of the world's most creative design schools, as told by its teachers, alumni, and student projects – the ideal book for

educators and students alike, posing the question 'How should design be taught today?'

Swiss university ECAL is widely considered to be among the leading art and design institutions of the past two decades. Here, for the first time, ECAL's teaching methods are revealed to a wider readership. The book poses the question 'How should design be taught today?' to select designers, critics, and writers, and the answers highlight the school's unique approach to design pedagogy: encouraging individual and personal styles, and rigorously pushing them to develop into their most coherent forms. This is the only book to explain ECAL's innovative teaching methods, which encourage students to be business minded as well as creative.

本书收录了来自世界上最具创造力的设计学校之一的故事和教义，由其教师、校友和学生项目讲述，是教育工作者和学生的理想之书，提出了“今天如何教授设计？”的问题。

瑞士洛桑艺术与设计大学（ECAL）是过去20年中公认的领先艺术和设计机构之一。在这里，本书首次向广大读者公开ECAL的教学方法，向设计师、评论家和作家提出了“今天如何教授设计？”的问题，答案突出了学校独特的设计教学方法：倡导个性与风格，并将它们融会贯通。本书首次解释了ECAL的创新教学方法，鼓励学生既要有商业头脑，又要有创造力。