中文简介：

数字世界的出现标志着广告业的变化迫在眉睫。现金、咖啡和Calvins仍然是公众消费的主要内容。随着手机的出现，印刷业的衰落，广告商仍然将大量资金投入到美国20世纪最惊人、浮夸、繁荣的80年代。

讨好消费者

奢侈的80年代，广告的数字未来

随着冷战消退，犯罪率和通货膨胀达到创纪录的水平，电影明星出身的罗纳德·里根（Ronald Reagan）总统提出了“星球大战计划”，20世纪80年代似乎不太可能成为20世纪最惊人、浮夸、繁荣的几十年。电影《华尔街》中的经典台词 “贪婪是个好东西”催生了穿戴整齐、热衷健身的“自我一代”雅皮士。艺术界享受着资本的涌入；电脑和视频游戏统治着办公室和家庭；魔方的热潮席卷全国。宽松的保暖裤、庞大的垫肩、蓬松的发型是美国80年代的风格。

无论你是否怀念电影《E.T.外星人》和猜谜游戏《棋盘问答》；如果你认为《超能敢死队》和霹雳舞非常棒，这本书就适合你。致敬那些怀念《我想要我的MTV》的人。

作者

史蒂文·海勒（Steven Heller）已经出版了200多本关于视觉传达的书籍，并在国际设计杂志上发表了无数的文章。目前，他是纽约视觉艺术学院MFA设计项目的共同创始人和联合主席。

编辑

吉姆·海曼（Jim Heimann）是TASCHEN美国的执行编辑。作为一名文化人类学家、历史学家和狂热的收藏家，他撰写了许多关于建筑、流行文化以及洛杉矶和好莱坞历史的书籍，包括TASCHEN的《冲浪》、《洛杉矶：城市肖像》、《疯狂的加利福尼亚》和《美国广告》系列。

80年代的美国广告

史蒂芬·海勒，吉姆·海曼

精装，19.6 x 25.5厘米，2.40公斤，640页

ISBN 978-3-8365-8861-4

语言版本：英语、法语、德语

英文简介：

The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and prosperous decades of the 20th century.

Massaging the Consumer

The digital future of ads in the extravagant 1980s

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

The author

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

The editor

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

All-American Ads of the 80s

Steven Heller, Jim Heimann

Hardcover, 19.6 x 25.5 cm, 2.40 kg, 640 pages

ISBN 978-3-8365-8861-4

Multilingual Edition: English, French, German