中文简介：

你需要知道的关于商业写作的一切——从制定你想要发送的信息，到了解你的受众。随着每个人都适应了与世界各地的人进行混合办公的方式，我们也发展了更多的沟通方式，如何使用文字来吸引、告知、说服或向他人推销变得越来越重要。而编写出清晰、无误、适合预期目的的内容是任何人都可以学会的事情。本书充满了关于如何在写作中更好地进行沟通的快速提示和建议要点。从选择最相关的沟通类型，到了解目标受众的需求，以及选择正确的布局和最具说服力的语气和风格，这本新指南将帮助你进行最有效的沟通——无论是内部报告、商业计划、日常电子邮件和团队简报、社交媒体帖子还是幻灯片演示。本书实用、易读、无专业术语，包含了分步指导和行动要点、未来应牢记的攻略技巧、常见错误和如何避免这些错误的建议、要点总结，以及为那些希望进一步提高写作技巧的人提供的一些资源链接。

英文简介：

Everything you need to know about writing for business - from working out the message you want to send, to understanding your audience.As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade, or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do.Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing. From choosing the most relevant type of communication, to understanding the needs of your intended audience, and selecting the right layout and the most persuasive tone and style, this new guide will help you produce the most effective communications - whether that's internal reports, business plans, day-to-day emails and team briefings, social media posts or slideshow presentations.Practical, easy to read and jargon-free, the book contains step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, summaries of key points, and some resources links for those looking to improve their writing skills even further.