- Brand Documentary Magazine
- Magazine B No.91 Hawaii
-
- Category
- Magazine
- Publisher B Media Company | 170 X 240mm, 240 pages
- Price KRW 21,000 | ISBN: 979-11-979757-9-0 (03050)
- Date of Publication December 28, 2022
- Editing and Marketing B Media Company
- ■ About the Publication
- Amid the waves of numerous brands sweeping the globe, B shares
- its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards—beauty, practicality, price, and philosophy—B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.
- ■ About the Issue
- Welcome to the 91st issue of B.
- Thinking about an island evokes a strange sense of
- nostalgia. An island is a place we feel we ought to return to someday, even if we are not from an island. And everyone, at some point, has imagined this idea of “going back” to an island. This imagination can become a driving force in our lives when we need to have a vague feeling that we have somewhere to go back to. The fantasy is kind of a last bastion. That almost primal desire to go to an island, if not motivated by the need to escape the confines of civilization, speaks to our instinctual desire to want to recover our natural state as human beings.
- After covering a series of places, including Bangkok, Bali, and Copenhagen, B introduces Hawai‘i, the world’s most famous archipelago. Many symbols have come to represent the ideal image of Hawai‘i, too: volcanoes, palm trees, rainbows, Waikiki Beach, the greeting “aloha,” hula, leis, and Hawaiian shirts. For better or worse, tourists consume Hawai‘i like merchandise rather than a culturally rich region. Before the pandemic, Hawai‘i was visited by 10 million tourists every year—almost seven-fold its resident population. It was seemingly the place of dreams for everyone in the world, so much so that some began to depreciate it by calling it “cliché” or “stereotypical.”
- I admit that I also saw Hawai‘i as nothing more than a predictable, run-of-the-mill beach vacation destination. But people around me began to talk about why they like Hawai‘i so much, each citing different reasons, and I became increasingly interested in this elusive paradise on Earth. From people who went to the islands on their honeymoon, people who visit each year for surfing and other activities, and people who moved to Hawai‘i for a second chance in life to others who flocked there for revitalization, Hawai‘i seemed to be a place where diverse lives, cultures, and natural environments coexist beautifully. In other words, Hawai‘i has many faces,, and none are subordinate to or dominant over one another. In an email interview with B, one Hawai‘i-based photographer said something that clearly summed up the islands’ spirit: “It’s hard to define where my home or my place is. That’s because, although I live in Hawai‘i, the blood running through my veins is not Hawaiian. So, I prefer to call myself a traveler. I think everyone is a temporary visitor to the Earth.”
- Amazingly enough, the different interviewees B met over 10 days in Hawai‘i all treated their homes and work with a “traveler’s spirit.” Rather than focusing on possessions, they tend to preserve Hawai‘i’s legacy as a lifestyle choice to hand it down to the next generation. Whether it is architectural styles of the 1950s through the 1970s, street food, or music that is deeply imbued with a Hawaiian flair, everything seems to be respected as being a part of Hawai‘i and a part of nature. Therefore, anything representing the islands is simple and natural, even if it is a bit unrefined or imperfect. That Hawaiian optimism may come from the traveler’s spirit, and in today’s world that is full of reasons to feel anxious, we all need this spirit.
- Eunsung Park
- Content & Editorial Director
- ■ Table of contents
- 02 INTRO
- 08 EDITOR'S LETTER
- 14 MATSUMOTO SHAVE ICE
- A historic shop in Old Town Hale‘iwa, O‘ahu, that makes Hawai‘i’s iconic dessert
- 22 BAILEY’S ANTIQUES & ALOHA SHIRTS
- A mecca of aloha shirts that attracts vintage collectors from around the world
- 28 MOANA SURFRIDER, A WESTIN RESORT & SPA, WAIKIKI BEACH
- Waikiki Beach’s first-ever hotel with a storied history
- 38 THE MONIZ FAMILY
- A grand surfing family in Hawai‘i that operates their namesake surfing school on Waikiki Beach
- 44 PETER MERRIMAN
- A renowned chef who has led a renaissance of traditional Hawaiian cuisine
- 50 KĀKO‘O ‘ŌIWI
- A nonprofit farm that employs traditional farming techniques to restore the destroyed ecosystem
- 58 KŌ HANA DISTILLERS
- A distillery that crafts locally harvested Hawaiian sugarcane juice into Hawaiian rum
- 68 LYON ARBORETUM
- An arboretum that protects indigenous and threatened species to preserve biodiversity
- 84 HAKU MAUI
- Lei maker Britney Texeira’s lei shop enhances the meaning of the flower wreath, which is an everyday object for the Hawaiian people
- 92 THE LILJESTRAND HOUSE
- A residential space designed by late Vladimir Ossipoff, an important figure in the history of modern Hawaiian architecture
- 98 OSSIPOFF’S CABIN
- A small cabin in Wai‘anae Range that architect Vladimir Ossipoff designed for himself
- 106 JACQUELINE & IAN
- Jacqueline Davey and Ian Eichelberger lead a leisurely life in a mid-century modern house resembling a peaceful hiding place
- 112 IIAD & KENDALL
- Iiad Mamikunian and Kendall Carroll enjoy a life focused on family, nature, and relaxation in their house with a view of sandstone cliffs and the sea
- 118 ZOOMING IN ON THE ISLANDS
- Interesting facts about the Hawaiian Islands
- 138 OMIYAGE
- A way of remembering Hawai‘i
- 148 HAWAIIAN AIRLINES
- The airline is at the forefront of branding the tourism industry in Hawai‘i
- 154 HAWAI‘I STATE ART MUSEUM
- The museum is a center for the local community through contemporary Hawaiian art
- 162 KALANI KA‘ANĀ‘ANĀ
- The Hawai‘i Tourism Authority’s chief brand officer guides the state’s tourism industry with the spirit of mālama
- 168 MAELIA LOEBENSTEIN CARTER
- The Kumu Hula, or hula master, follows a family tradition to carry on the traditional Hawaiian dance
- 174 KAKA‘AKO
- An introduction to Kaka‘ako, a neighborhood in Honolulu that is considered an exemplary urban regeneration project and now leads change across local communities, and its three representative brands
- 186 MITCHELL KUGA
- The fourth-generation Japanese American writer and journalist writes about diverse lives in Hawai‘i
- 190 TY MCLAREN
- A cofounder of Koa and a Hawai‘i local who launched a skin care brand based on the spirit of self-care
- 194 DANE NAKAMA
- This artist presents art inspired by
- what he experienced as a child of a multicultural family through various media
- 198 CHINATOWN
- Chinatown, the center of Hawai‘i’s reviving art and culture, and its community hub Bās Bookshop
- 206 HAWAI‘I NO KA ‘OI
- A Honolulu-based music channel that broadcasts popular oldies that left a mark on the music scene of Hawai‘i
- 210 ALOHA GOT SOUL
- A record label and vinyl shop that discovers soulful and sincere Hawai‘i- based musicians
- 216 PEOPLE FROM HAWAI‘I
- Scenes of Hawai‘i as seen through the lenses of three photographers and the stories behind the photos
- 224 SOUL FROM HAWAI‘I
- Five commercial spaces around the globe that spread the unique energy of Hawai‘i in faraway places
- 230 OUTRO
- ■ Content Images
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