中文简介：

韩国已经从20世纪 50年代末被战争摧毁的国家转变为21世纪领先的文化强国。通过粉丝、记者、从业者和学者的声音，本书探讨了韩流的构成及其对电影、戏剧、音乐、粉丝、美容和时尚等创意产业的影响。K-Pop的传奇人物，如Psy、Blackpink和BTS；电影和电视剧，如《寄生虫》和《鱿鱼游戏》；还有网络漫画、T台照片、当代韩服和化妆品包装——这些都展示了韩国丰富多彩、充满活力的流行文化。

英文简介：

South Korea has transformed from a country devastated by war in the late 1950s to a leading cultural powerhouse of the 21st century. Through the voices of fans, journalists, practitioners and academics, Hallyu! explores the makings of the Korean Wave of cultural influence over the interlinked creative industries of cinema, drama, music, fandom, beauty and fashion. K-Pop legends such as Psy, Blackpink and BTS, and films and dramas such as Parasite and Squid Game feature alongside webtoon comic strips, catwalk shots, contemporary hanbok clothing and cosmetics packaging – just some of the illustrations that capture the creative, colourful and dynamic popular culture of South Korea.