中文简介：

写作文案往往被认为是一种自然的才能。然而，有一些简单的技巧可以让你轻松地创作出强大的书面内容。本修订版讲授了为数字媒体、品牌、广告、直销、零售、目录、公司杂志和内部沟通撰写优秀文案的艺术，并将社交媒体写作的各个方面贯穿其中。此外，还有新的采访和案例研究。本书通过一系列练习和近来的获奖活动和传播的插图实例，带你逐步了解快速有效地撰写文案的过程。

英文简介：

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.