一本充满创意的平面设计宝典

作为设计界传奇人物Massimo Vignelli的门生和国际设计公司Pentagram纽约办公室的合伙人，Michael Bierut的职业生涯是在世的平面设计师中最多样化的。他在这本书中介绍的项目说明了当今平面设计活动的广度，他想展示的不是单一的意识形态，而是博采众长的设计方法，这是他职业生涯的标志。每个项目都以比鲁特自己有趣的语言讲述，并通过历史图片、初步图纸（包括他保存了超过35年的笔记本的全尺寸复制品）、工作模型和被拒绝的替代方案以及完成的作品来展示。

Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work.

Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation, and a new afterword on the role of the designer in the post-Covid era.