Patterns made by repeated use of identical elements have tremendous visual impact. In this lavishly illustrated resource book, designers, artists and marketing professionals can browse a huge variety of packaging from simple geometric patterns featuring circles and rectangles to flora and fauna patterns, text and logo by the best of Japans designers. Organized into five sections covering themes like geometry, plants, animals and typography among others, this catalog features over 100 items including wrapping paper, posters, DVD covers, cards, boxes, flyers, product packages, bags, branding graphics, book covers, sundries and novelty items for a variety of businesses. Techniques for effectively utilizing patterns for creating product, brand image and concept impressions on consumers are presented. Brief texts accompany each project. These varied works have a wide variety of applications from banner advertising to branding to packaging.