Press Kit May Issue, 2023

Food Documentary Magazine

Magazine F No.21 RAMYUN (EN)

Category

Magazine > Culture / Lifestyle

Publisher Baemin, Magazine B | 170 X 240mm, 153 pages

Price KRW 18,000 | ISBN : 979-11-9810-856-2 03070

Date of Publication May 10, 2023 | Editing and Marketing Magazine B

■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

Ramyun, or ramen, is a prime barometer of diversity in Asian food cultures. Broadly speaking, this dish consists of noodles served in a hot broth, and it is commonly

sold in packs or cups as an instant food product all over Korea. Instant Ramyun

in particular is lauded as one of the greatest inventions in human history because anyone can serve up the same tasty meal in minutes with nothing more than the package contents, some water, and a stovetop. The fresh ramen culture of Japan, the birthplace of the dish, now boasts countless regional varieties with different specialty broths. Next door in Korea, Ramyun is transcending its status as just a convenience food and is becoming a culinary staple in Korean cuisine thanks to rapid product development and recipes that reflect consumer demand and dining culture.

■ Contents

2 Intro

8 Letter from F

12 Attractions

Famous shops that attract big noodle lovers

28 Unexpected Scene

Unexpected places to enjoy a bowl of instant noodles and the culture

34 Noodle Lovers

Instant noodle stories told by enthusiasts in Korea, Japan, and Indonesia

56 Instant Noodles

History of the instant noodle industry through a case study of Nongshim, a leading Korean brand

73 Academic Manual

Information on the history, culture, and trends

92 Market Insight

Lemonilo and KKV, new business platforms in the Indonesian instant noodle market

100 On the Table

Instant noodles creep into gourmet food

116 F Cut

What it takes to make a bowl of instant noodles

126 Interview

Ken Aoki

A designer who works on Japanese ramen-related projects, from shop logo design to content creation

134 Retail

Noodle shops expanding to cover lifestyle and creating a cultural code

144 Extended

A variety of instant noodle-related products and goods

146 References

Books and videos recommended by instant noodle experts and lovers

153 Index

10 – Contents

16 – Attractions

28 – Unexpected Scenes

34 – Noodle Lovers

66 – Product Notes

76 – History

100 – On the Table

116 – F Cut

126 – Interview / Ken Aoki

134 – Retail