Press Kit May Issue, 2023

Food Documentary Magazine

Magazine F No.22 OLIVE (EN)

Category

Magazine > Culture / Lifestyle

Publisher Baemin, Magazine B | 170 X 240mm, 151 pages

Price KRW 18,000 | ISBN : 979-11-9810-857-9 03070

Date of Publication May 10, 2023 | Editing and Marketing Magazine B

■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

Cultivated for thousands of years, the fruit of the olive tree has had a profound influence on human food culture. The olive is known as being a perfect source of oleate and a great supply of high-quality energy. But beyond its nutritional value, the fruit is seen as a sacred symbol of abundance and peace thanks to its unique ability to thrive in harsh environments. Mediterranean countries—like Greece, Italy, Spain, and Algeria—collectively produce more than two thousand types of olives, and the “liquid gold” oil that is pressed from the fruit plays a key role in the Mediterranean diet. Extra virgin olive oil, in particular, has become a staple on tables across the world and is the only food ingredient for which an official certification evaluation method exists.

■ Contents

2 Intro

8 Letter from F

12 The Land of Olives

Farms and their tables that introduce famous Greek olive varieties

36 A Guide to Olives

Descriptions of diverse olive cultivars

44 Agritourism

Themed tours centered on olives

62 Academic Manual

An olive guide to introduce the drupe’s history, culture, and traditions

84 F Cut

The source of olives

102 Interview

102 Alexandros Tsiotinis

Chef of CTC restaurant in Athens serving traditional Greek cuisine under the theme of. travel

108 Vasilis Leonidou

Chef of fine dining restaurant Avli on the island of Crete and olive oil expert

92 On the Table

Olive dishes served in local restaurants in Greece

116 User Scene

Olive devotees

132 Interview

Fil Bucchino

Rock musician and founder of Abandoned Grove who is on a mission to rejuvenate. olive groves

138 Retail

Stores specializing in olive products

146 References

Recommended books all about olives

154 Index

10 – Contents

12 – The Land of Olives

34 – A Guide to Olives

42 – Agritourism

62 – History

80 – F Cut

102 – Interview / Alexandros Tsiotinis

116 – On the Table

128 – Interview / Fil Bucchino

134 – Retail