中文简介：

本书是一本记录设计师兰斯·怀曼（Lance Wyman）为1976年美国独立二百***典设计标志和图形标识的过程而制作的草图本。这份记录详细记载了怀曼为达成一个精致而可行的解决方案所经历的创作过程。怀曼是一位享誉全球的设计师，他参与了许多重要项目，包括国家动物园、华盛顿购物中心和明尼苏达动物园等。但在参与这些大型市政项目之前，他参加了为二百***典设计图形的比赛。在本书中，读者可以看到怀曼以其惯常的图形严谨性和视觉上的**性来对待这项任务。同时，怀曼在开篇采访中也解释了这个项目的起源和未被实施的原因，并探讨了创作过程在任何设计师的工作中的重要性。

英文简介：

This book is a near facsimile of the one-off, leather-bound 'sketchbook' that Lance Wyman made to catalogue his design process for the creation of a logo and graphic identity for the 1976 USA Bicentennial celebrations to mark the creation of the USA as an independent republic.

This is a record of the creative process that Wyman went through to arrive at a refined and workable solution. It is rare for designers to reveal so much of their inner workings, and even rarer for it to be documented with this degree of thoroughness – but Lance Wyman is no ordinary designer.

Wyman was to work on numerous projects, some of them amongst the most celebrated of his career: National Zoo (1975), Washington Mall (1975), Minnesota Zoo (1979).

But before working on any of these large-scale civic projects, he took part in a competition to design the graphics for the Bicentennial celebrations. As can be seen in the pages of this book, Wyman approached the task with his customary mix of graphic rigor and visual ingenuity.

In an opening interview with Adrian Shaunghnessy, Wyman explains the genesis of the project, the reasons why it was never implemented and discusses the importance of process in any designer's work.