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G054B-Magazine(Korea) -共5期 2023年03期 NO.94 BARBOUR
Price定价:
185.00
ISBN条码: 9791198305633
ISBN: 9791198305633
Publisher出版社: JOH company
Category分类: 期刊杂志Magazine
Pub Date出版日期: 2023-7-15
购买数量:
内容简介Description
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Brand Documentary Magazine

Magazine B No.94 Barbour


Category

Magazine

Publisher B Media Company | 170 X 240mm, 168 pages

Price KRW 21,000 | ISBN: 979-11-983056-3-3 (03050)

Date of Publication July 6, 2023

Editing and Marketing B Media Company


About the Publication


Amid the waves of numerous brands sweeping the globe, B shares

its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards—beauty, practicality, price, and philosophy—B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.



About the Issue


Welcome to the 94th issue of B.


When we reorganize our closets as the seasons change, we often sigh a lot. Although we have a lot of clothes, we always think we have nothing to wear for the coming season. And we treat clothes from a year or two ago as mere objects devoid of all charm or vitality. But despite our closets full of storied failures, if you will, there are a few items that do endure: the clothes, bags, and accessories we wear most frequently.

They are neither thrilling nor eye-catching, but they quietly do their jobs. Personally, I think of these as “attachment” pieces. Despite the literal definition of the word, attachment has some ambiguity. It is far from clear values like good or bad, perfect or imperfect, and economical or uneconomical. What we can describe as an object of attachment is, I think, something that is “just right for me.” Focusing on the right fit for yourself may change your whole perspective on clothing.


In this regard, Barbour, the second brand introduced by B in 2023, is something people can really get attached to. Barbour customers—not only in its birthplace of Britain but also across the world in Korea and Japan—and Barbour employees say they have long cherished the brand’s products and will continue to do so for years to come. Case in point: It is not unusual for Barbour enthusiasts to wear well-maintained waxed jackets for 10 or 20 years. There is definitely a difference between being a consumer and being a fan, and Barbour’s fandom, quiet yet strong, has been built on trust and faith. At the center of the fandom is the waxed jacket, which serves as sort of a tangible origin myth for the brand. Workwear for fishermen and laborers in North East England a hundred years ago, leisurewear for royalty and aristocrats who enjoyed hunting and horseback riding, and fashion apparel for celebrities and rock stars at music festival—Barbour has dynamically added to its history for each new era.


Although functionality and durability are frequently used words to describe the brand, it is rather far- fetched to call Barbour a functional clothing brand. Compared to the specifications of outdoor clothing, which is designed to endure extreme conditions, the functional details of Barbour feel more like “traces.” As mentioned before, the legendary Barbour jackets have represented the culture of a certain region or profession, and in a way, wearing the brand’s items are symbolic. It is similar that you still want to drive manual gear cars in an era when electric vehicles are commercialized. It is not only because they do their job as a tool, but also because they are meaningful as a small comfort that fills up time like a hobby and makes your life ricker.


In this vein, founder John Barbour’s progeny—now in the fifth generation as Barbour company owners—seem to have flexibly changed roles between the innovative businessperson, the creative storyteller, and the traditional researcher. The biggest

achievement has been the brand’s ability to expand its business while not undermining the authority of the prototypes. In an interview with B, Steve Buck, managing director of Barbour said that Barbour was able to thrive by “making people surprised in a way that is not shocking.” Likewise, Barbour Chairperson Dame Margaret Barbour once said the brand has revolutionized itself very carefully. If it is a uniquely British skill to be able to discover small things and give meaning to them while simultaneously respecting and adapting them to the times, the Barbour family has been doing their job wonderfully.



Eunsung Park

Content & Editorial Director




Table of contents


02 INTRO


08 EDITOR'S LETTER


12 COUNTRY DWELLER

The bucolic lives of Barbour consumers who live at their own pace


22 OPINION: VIRGINIA CHADWYCK- HEALEY

Stories of balanced fashion consumption told by Virginia Chadwyck-Healey, owner of VCH Style and stylist for Catherine, Princess of Wales


28 WAY OF BARBOUR

Barbour’s clothing, accessory, and shoe lines are efficiently planned and designed for contemporary life


38 DIAGRAM

Analysis of Barbour’s signature waxed jackets, which were created from a clear vision


46 IN MY POCKET

What is in the pockets of the owners of Barbour waxed jackets


54 BORN IN SOUTH SHIELDS

Barbour factory in the port city of South Shields—the brand’s home ground and starting point


64 FROM THE ARCHIVE

Originality as seen through the prototypes of the Barbour jacket archive


76 OPINION: DAME MARGARET BARBOUR

Barbour’s DNA and heritage told by Dame Margaret Barbour, the current chair


82 ROOTED IN SCOTLAND

Halley Stevensons, producer of waxed cotton for Barbour, and Kinloch Anderson, designer of Barbour’s own tartans


92 RETAILS

Barbour styles told by Barbour design directors of men’s and women’s clothing as well as Barbour stores in the old neighbor-like areas of London, South Shields, and Edinburgh


100 HAND TO HAND

Maintenance tips for Barbour jackets and Barbour Re-waxing & Re-loved services, which enable the jackets to be handed down over generations


106 OPINION: JACK CARLSON

Jack Carlson, founder of Rowing Blazers, explains how to expand a brand’s worldview through imaginative, out-of- the-box thinking


112 CROSSOVER

Barbour shows its many sides through continuous collaborations with unique fashion brands


122 FUNCTIONALIST

Practical fashion items from other brands that Barbour fans love


128 MY OWN BARBOUR

Barbour jackets as personal memory archives


136 BRAND STORY

The growth of Barbour, a family business that has respected its heritage while nimbly responding to the trend of the times

142 OLD CATALOGS

Barbour’s old catalogs show the zeitgeist, culture, and various lifestyles of the past


146 INTERVIEW

Barbour’s key growth strategy and future plan as told by Managing Director Steve Buck, Global Marketing and Commercial Director Paul Wilkinson, and Vice Chair Helen Barbour


152 SPOTLIGHT

Barbour products on celebrities and in the media


156 FELLOWS

Brands that share keywords with Barbour like “Royal Warrant,” “waxed jacket,” and “workwear and outdoor wear”


159 OUTRO

Content Images





















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