Press Kit Feburary Issue, 2024

Food Documentary Magazine

Magazine F No.28 SPICE (EN)

Category Magazine > Culture / Lifestyle

Publisher Baemin, Magazine B | 170 X 240mm, 162 pages

Price KRW 19,000 | ISBN : 979-11-93383-07-0 03070

Date of Publication Feburary 15, 2024 | Editing and Marketing Magazine B

■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

Spices are aromatic flavorings that enhance the taste of dishes and mainly come from seeds, fruits, roots, stems, and flowers. Red pepper, black pepper, mustard seed, garlic, cardamom, turmeric, cinnamon, and cumin: There are myriad seasonings used in different regions and each type has a unique flavor. Mainly developed in India, Indonesia, and parts of the Middle East and North Africa, spices were once a precious luxury to Europeans starting in the Middle Ages—a turning point that changed international trade forever and even shaped nations and national identities. In recent times, as consumers can easily buy spices from all over with the click of a mouse, spices are experiencing a great revival among foodies who are looking to transcend boundaries in gastronomy.

■ Contents

2 Intro

8 Letter from F

12 Spice Talks

Expert opinions on spices

18 Flavorful Chemicals

A basic guide to spices: a definition along with different types and characteristics of the chemical compounds in spices

28 Scent of Road

A vivid record of spices from a saffron farm to a traditional market in Marrakech, a city of spices

49 Academic Manual

The history, tradition, and industrial trends of spices, which add dynamism to food culture

62 F Lab

The history, tradition, and industrial trends of spices, which add dynamism to food culture

66 Sensation Makers

Spice brands with a spirit of inquiry and creativity

74 F Cut

Showing how spices resemble the patterns and colors of Marrakech

Interview

84 Vania Ghedini

Sesamo’s head chef uses spices to create a palette of colorful flavors and highlight the intrinsic characteristics of ingredients

90 Chintan Pandya

The partner chef of Unapologetic Foods and owner of Dhamaka creates authentic Indian cuisine with spices

96 A Pinch of Spice

Five restaurants present exotic flavors through the use of spices

116 Extended

Products that take advantage of the unexpected, primitive qualities of spices

120 Spoonful of Taste

How creatives use spices in their daily lives

Interview

132 Hassan Hajjaj

The Morocco-based visual artist expresses the beauty of diversity through his own visual language

138 Lior Lev Sercarz

The La Boîte owner, a New York-based creator and interpreter of spices, says spices. are the product of memories and emotions

144 Spice Diaspora

Foreign grocery stores offer familiar tastes and nostalgia to some and introduce new flavors to others

152 City Dive

A city guide by F

154 References

Recommended books on spices

156 Outro

161 Index

10 – Contents

22 – Flavorful Chemicals

28 – Scent of Road

38 – Scent of Road

62 – F Lab

66 – Sensation Makers

74 – F Cut

84 – Interview / Vania Ghedini

96 – A Pinch of Spice