购物车 (0)  
亲,您的购物车空空的哟~
去购物车结算
杂志Magazine美树本晴彦 角色设定画集亚洲插画家青幻舍Seigensha360°BOOK童心异想世界gestalten:自然之作 心的感受PHAIDON:穿越世纪的美学探索限量艺术善本十周年七夕送礼求生指南寺田克也中国巡回活动Rizzoli:夏艺多巴胺Rizzoli:重现黄金时代最酷的大小孩善本自版Thames & Hudson:纸上艺术馆你是哪一“PIE”?TASCHEN:打破艺术距离你好,生活家!Prestel:经典艺术史·从文艺复兴到后现代Yale University Press:追寻真理之光导演的洞见演员的剖析电影幕后制作特辑影视创造指南定格的时光Thames & Hudson:纸上艺术馆(1)史蒂文·麦柯里个人作品集世界美食Phaidon:跨越星辰 致敬经典Thames & Hudson:沉醉艺术世界Laurence King:创意领跑Hoxton Mini Press限量版-艺术限量版-摄影限量版-表演艺术限量版-设计限量版Rizzoli:穿梭时空的时尚之旅小老鼠波波DK宝贝触摸书苏斯博士 Dr. Seuss立体翻翻书你好,世界艺术大师启蒙小指南大人物小人物,大梦想皮特猫小饼干洞洞书滑动看抽拉书吉竹申介埃尔维·杜莱艾瑞·卡尔马里恩·杜查斯贝娅特丽丝乔恩·克拉森孤独星球奥利弗·杰弗斯乐高凯迪克奖马克马丁博洛尼亚童书奖纽伯瑞奖其他获奖绘本我的小小外文童书馆普利兹克建筑奖luster出版社Abrams:接受吧 艺术投喂折纸艺术翻翻书青幻舍:光与影之舞Little Gestaltengestalten: 岂止于书善本出版14周年时尚课外读物TASCHEN40周年TASCHEN2022TASCHEN2023taschenPIE探寻中东欧艺术略影人,诗意地栖居Octopus出版集团线上书展时尚永不眠耶鲁大学出版社带你看历史PRESTEL:“经典”是一种集体认同感把别人的理想,过成自己的日常Sendpoints(2022)SendPoints来一场艺术大巡游!Phaidon2023Phaidon2023Phaidon你好,世界Prestel 艺术大师启蒙小人物,大梦想Templar 翻翻书天才名人系列Abrams Block纸板书Templar 欢迎来到博物馆Workman 迷你书屋Twirl 拉玩书Thames & Hudson 立体翻翻书Usborne 有声书Chronicle 触摸书吉竹申介 Shinsuke Yoshitake马里恩·杜查斯 Marion Deuchars贝娅特丽丝·阿勒玛尼娅 Beatrice Alemagna乔恩·克拉森 Jon Klassen马克·马丁 Marc Martin菲丽希缇·塞拉 Felicita Sala奥利弗·杰弗斯 Oliver Jeffers凯迪克奖博洛尼亚童书奖纽伯瑞奖其他获奖绘本童心启航 跨阅未来 Read for FunQuarto出版社活动Quarto:始于彩页 跨越万里时尚大牌的宠儿 RizzolABRAMS建筑主题线上书展Little Gestalten2021城市出逃计划 City Escape Plan青幻舍 Seigensha青幻舍 Seigensha(1)PIE(2022)PIE(2023)PIE摄影线上书展TASCHENSendpoints善本出版Sendpoints生活在伊甸园PRESTEL:艺术是生活的镜子彩图,为书籍添上吸引力百年传承的真理之光百年传承的真理之光吃掉艺术馆跨时空艺术之旅Rizzoli:艺术之光,有界无限Rizzoil:艺术之光,有界无限Abrams:夏艺派对,向书出发Walker:好奇心·艺趣纸旅TASCHENTheQuartoGroupYalePrestel创造可能性:安藤忠雄上海见面会点燃设计大爆炸·善本图书快闪店**站华裔设计师刘扬巡回演讲【安藤忠雄——亚洲的未来】上海保利大剧院讲演活动回顾寺田克也中国巡回活动TASCHEN x 上海西岸艺术与设计博览会
B-Magazine 2024年01期 NO.97 Disney 迪士尼 英文原版期刊杂志
Price定价:
200.00
ISBN条码: 9791193383094
ISBN: 9791193383094
Publisher出版社: JOH company
Language版别: 期刊Magazine
Category分类: 期刊杂志Magazine
Pub Date出版日期: 2024-03-19
购买数量:
内容简介Description
留言Comments(0)

Brand Documentary Magazine

Magazine B No.97 Disney


Category

Magazine

Publisher B Media Company | 170 X 240mm, 176 pages

Price KRW 21,000 | ISBN: 979-11-93383-09-4 (03050)

Date of Publication March 19, 2024

Editing and Marketing B Media Company


About the Publication


Amid the waves of numerous brands sweeping the globe, B shares

its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards—beauty, practicality, price, and philosophy—B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.




About the Issue


Welcome to the 97th issue of B.


We are just barely into the New Year, but when I try to think of words I heard most frequently last year, dopamine comes to mind first. This hormone gets mentioned so much probably because both the supply and demand sides of the content market are endlessly in pursuit of more fun and more entertainment. In Korea, the market is often referred to as the “attention economy” or “addiction economy.” It has become the norm to quickly consume content and get validated through likes rather than slowly explore the nature of something. Against this backdrop, many creative industries have become more entertainment-driven, too; we are in an era when everything from fashion and make-up to news and knowledge must feel fun. Play has come to be synonymous with technology, content, and value.


When it comes to entertainment, Disney is the golden child. There are many ways to describe Disney: the Magic Kingdom, a large media corporation, and a mega intellectual property mogul. However, if I had to pick one word that best describes the spirit of this 100-year-old company, it would be entertainment. “We have always tried to be guided by the basic idea that, in the discovery of knowledge, there is great entertainment—as, conversely, in all good entertainment, there is always some grain of wisdom, humanity, or enlightenment to be gained.”

If what Walt Disney said here is true, the type of entertainment that Disney chases is nothing like the dopamine-driven one. Lifelong Disney fans often connect values like positivity, courage, optimism, happiness, and a sense of life to the type of entertainment Disney provides.


Of these values, happiness is an important keyword for Disney. The company commits itself to bringing happiness to people of all ages through top-class entertainment. Though the word happiness is hard to interpret (and some doubt that it even exists), Disney has a wizard-like ability to manifest this abstract concept into tangible reality. Amid all the nuanced definitions of happiness, Disney’s idea of the emotion is closer to being in a state of feeling safe and secure, not a state of elation. The animations, films, and musicals, as well as the theme parks—the ultimate confluence of it all—separate and protect anyone who enters the world of Disney from elements that evoke negative feelings. Lifting people up with positivity and showing them that the world is worth living in, that they can fill their life up with good memories. This is the heart of the Disney mantra.


The Disney sense of happiness started with classic animations like Mickey Mouse, The Little Mermaid, Aladdin, and The Lion King, and it now includes the acquired worlds of Pixar, Marvel, and Star Wars—all of which serve as the engine for Disney’s expansive worldview. And the soundtracks, books, merchandise, and theme parks continue to remind and reproduce that joy. This cycle, designed by Disney, works in interesting ways in people’s lifestyles: Some people might have been exposed to Disney as a child and then, after a period of cynicism in adolescence, were reminded of old memories and started to consume the content again in collage. Others might have been ambivalent to Disney until they became parents or grandparents and experienced the brand’s power for the first time later in life. In this tightly woven worldview, people get to meet Disney in different stages of life, and their impressions of the brand are all very different. I think this universal yet personal brand experience is the secret behind Disney’s success, a company that is 100 years in the making.


Eunsung Park

Editor in Chief



Table of contents


02 INTRO


08 EDITOR'S LETTER


12 SWEET MEMORIES

Disney-related memories and nostalgia told by people across different generations


18 EXPERIENCE THE FANDOM

D23, Disney’s official fan club that serves as a media channel and a membership- based community for Disney connoisseurs


24 DISNEY SPIRITS

Creative fans and creators who have a special love for the Disney brand


40 HERITAGE VILLAGE

The Walt Disney Company’s headquarters in Burbank, California, USA


46 TIME-HONORED ARCHIVES

The Walt Disney Archives—featuring artifacts like publications, home videos, live action clips, and promotional materials—and Suite 3H, founder Walt Disney’s office, restored to open to the public


50 OPINION: JENNIFER LEE

Jennifer Lee, chief creative officer of Walt Disney Animation Studios, talks about

the importance of discovering creative storytellers and the vision of Walt Disney Animation Studios


56 ANIMATION CHRONICLES

Disney’s feature-length animated films divided into three production periods and six major films acclaimed by critics and audiences alike


68 HISTORICAL TREASURES

The Animation Research Library, a massive repository for all the original works created for Disney shorts and feature-length animated films


74 BEYOND THE FLOW

The Walt Disney Animation Studios’s production workflow established to achieve one seamless world of storytelling


88 OPINION: KEESEUNG YANG

Keeseung Yang, creator of YouTube channel Theme Park Buff, talks about the secret to the growth of Disney Parks as well as the multilayered guest experiences thanks to systemic design and management


94 THE MAGIC LAND

Disney Parks pulls out all the stops to create a singular guest experience through detailed space design, service, and tech


106 BEHIND THE ATTRACTION

Disney theme park attractions blur the boundaries between real life and screen magic, resulting in truly immersive experiences


114 CITIZEN OF DISNEYLAND

Guest memories of Disneyland in Anaheim and Paris


118 MICKEY, THE STORY OF A MOUSE

Mickey Mouse, the forever host of the Disney world


126 INTERVIEW: CAROL CHOI, SOYOUN KIM

The future direction of Disney+ local original production told by Carol Choi (executive vice president of APAC) and Soyoun Kim (managing director of the Walt Disney Company Korea)


130 PARTNERS

Directors, producers, and actors partner with Disney+ amid changes in the media industry


138 BRAND STORY

How the Walt Disney Company grew to be one of the most famous media and entertainment companies in the world over a century


144 LEGENDS

he growth of Disney in the words of the company’s three esteemed leaders and the achievements of Disney legends


154 HIGHLIGHTS

Record figures of the Walt Disney Company, made possible by Walt Disney’s brilliant imagination and interesting stories that complete the Disney world


167 OUTRO

Content Images





















会员登录
登录
我的资料
我的收藏
购物车
0
回到顶部