In 2002, Tomas Maier, Bottega Veneta’s Creative Director, launched the Art ofCollaboration—a project that invites a world-renowned photographer orcontemporary artist to collaborate on the Italian brand’s campaign for eachseason. With more than a thousand photographs, this book chronicles thecomprehensive series of creative partnerships since the beginning.
Divided by each seasonal campaign from 2002 to 2016, Bottega Veneta: Artof Collaboration documents the collaborations between Tomas Maier and allthe artists who have contributed to the creation of Bottega Veneta’sadvertising portfolio including Lord Snowdon, Annie Leibovitz, Peter Lindbergh,Steven Meisel, Robert Longo, Nan Goldin, Nick Knight, Philip-Lorca diCorcia,and others.
These creative individuals translate Bottega Veneta’s timeless and refinedelegance into beautifully cinematic campaigns season after season. Tomas Maier,whose résumé includes positions at Sonia Rykiel and Hermès, joined BottegaVeneta in 2001 as Creative Director and re-established the original identity ofthe brand founded in Vicenza in 1966, focusing on its values and originalmotto, “When your own initials are enough.” Since joining, Maier guided thecompany with his distinctive vision of functional design and holisticcreativity built around the dynamism of the collaborative process.Collaboration at Bottega Veneta is not only a meaningful alliance between thecreative vision of its designer and the innovative techniques of the Italianmaster craftspeople, but extends to the way Bottega Veneta partners withtalents on its advertising portfolio, and other initiatives.
Featuring some of today’s brightest visionaries working in photography, oftenfrom outside the world of fashion,Bottega Veneta: Art of Collaboration illustrateshow they have each interpreted the house’s modernist aesthetic and materialelegance, resulting in a book that will be an essential volume for photographyaficionados.
2002年，Bottega Veneta创意总监TomasMaier发起了“合作的艺术”项目，每季邀请全球知名的摄影师或当代艺术家参与品牌的广告特辑拍摄。本书内含1000多张照片，从项目启动至今以时间顺序全面记录了Bottega Veneta的一系列创意合作。
《Bottega Veneta: Art of Collaboration》一书呈现了2002年至2016年间的每一季广告特辑，记录了品牌创意总监Tomas Maier与所有为Bottega Veneta做出创意贡献的艺术家之间的合作。这些艺术家包括Lord Snowdon、Annie Leibovitz、Peter Lindbergh、Steven Meisel、Robert Longo、Nan Goldin、Nick Knight和Philip-Lorca diCorcia等。
这些极富创意的艺术家在每一季的品牌广告特辑中通过美妙的影像呈现出Bottega Veneta的经典与优雅。Tomas Maier曾任职于Sonia Rykiel和Hermès，2001年加入Bottega Veneta担任创意总监，重塑这个1966年诞生于意大利维琴察的品牌，进一步彰显了品牌建立之初的价值与品牌格言“When your own initials are enough.”。自加入Bottega Veneta以来，Tomas Maier就以他独到的眼光引领公司发展，通过充满活力的艺术合作实现功能诉求与全方位创意。Bottega Veneta的这些合作不仅代表着设计师的创意视角与意大利能工巧匠的精湛技艺之间的完美融合，而且将这种合作延伸至品牌广告大片和其他活动中。
《Bottega Veneta: Art of Collaboration》收录了一些当今最具远见卓识之士的摄影作品，他们大部分并非来自时尚行业。此书描绘了每位艺术家如何用不同视角展现品牌的现代美学理念与优雅完美的材质，这无疑是摄影爱好者的珍藏之选。
关于监制与编著者： Tomas Maier自2001年起担任Bottega Veneta创意总监，同时拥有同名个人品牌。Daphne Merkin是一位小说家、散文家和文学评论家。Tim Blanks是一名备受赞誉的时尚记者。
本书微信链接：Rizzoli出版| 时尚大咖Bottega Veneta的艺术情绪
